Cardiff Harbour Authority is delighted to be working with Ty Hafan on its Snowdogs ‘Tails in Wales’ project, which is coming to the Welsh capital this summer and autumn. Here’s a video about a similar public art trail that took place in Brighton recently:
Businesses can get involved by sponsoring a Snowdog or gifting a pup to a local school or educational group. Each unique sculpture will become part of the trail and be promoted via a variety of streams, such as the Snowdogs website, a mobile phone app (which can promote business offers), 70k+ trail maps which will be distributed to the public, and an array of popular social media platforms.
The statistics for other trails that have taken place throughout the UK make for interesting reading, including increased dwell time and footfall, not to mention boosted sales.